ContainerPort Group is a shipping and trucking company in Northeast Ohio with truck drivers all over the country.
The client was in need of a site to help recruit new drivers to ride with them and build their careers on the road with their brand. My team and I were asked to create a seamless CMS site that would allow for the client to add new pages when needed.
Knowing the primary goal of the site was recruitment, we wanted to make the site as interesting and engaging as the brand itself.
We took their brand guidelines and expanded them to the look and feel of the site. We used the custom photography of the drivers and the trucks to push their brand and highlight their specialties.