MIM Software needed a new website that stood out in their market. their old site lacked visual storytelling, branding, and a user friendly experience.
with heavy research into their market, feedback from employees and customers, i was able to improve the experience of the site and give new breath to the MIM brand. through HubL language,
i built new automated modules to streamline the editing experience behind the site.
redesigning the listing and individual case study pages was important due to the frequency that case studies were added to the site. i wanted to not only improve the external look of the pages for visitors, but improve the internal process when adding a case study to the site.
i developed a template like module using HubL that makes populating an asset page easier. following the prompts, the internal user enters in the content and it will populate in the correct format and structure.
the listing page needed to be able to grow with the assets being added. the design is intentionally dynamic, pulling data from an internal hubDB table that holds information about each case study on the site.
this listing design was applied to the blog and new listings page as well to create a synchronized design throughout the site.
the blogs and news listing pages were updated using the same design as the case studies pages. the new design resulted in a boost in impressions for the blogs page.
i also designed a new look to the blog posting pages. the preview design was dated and was not mobile-friendly. after reviewing multiple designs being used on websites in our field, i created a simple yet effective design for our postings.
using hubL, i developed a template using html, css, and js to create a new and simple blog and new post page. the new design features the author above the fold, as well as a card that when clicked, takes the user to a product page on our site to learn more about the topic being discussed.
once the new design went live, we saw immediate results. according to Google Search Console, on august 26, 2025 we saw an increase of 439 impressions, compared to the 19 impressions that page received just the day before. the new design gave the page steady SEO results after that.
in just 4 months that page collected 93.2k impressions.
