Cleveland Clinic Magazine: 100 Stories

Web Design
Project Overview
Cleveland Clinic Magazine needed a digital version of their "100 Stories" issue, which featured one hundred unique stories from patients who have been treated at the Clinic, to wrap up their Centennial celebration. The client envisioned the reader to be able to pick up the magazine and open to a random page and feel the impact of a story without any prior context. It was my goal to mirror that experience in the digital issue. As with the other issues, the primary goal is to drive awareness nad engagement with the philanthropic side of the Clinic, as well as increase subscribers to the magazine and increase donations.
ROLE
UX Designer & Visual Designer